01
Positioning + Offer
What should we build — and why will it sell?
Research, proposition, narrative, sprint roadmap.
EXPLORE ↗02
Product + AI
From decision to a product people can actually use.
Flows, prototypes, AI systems and shipped interfaces.
EXPLORE ↗03
Analytics + Growth
Turn behaviour into the next confident move.
Measurement, experiments and business-facing proof.
EXPLORE ↗02 / Selected work
Work is the face of the studio.
Two systems. Different domains. The same sell-first discipline.
AI Product / Fixed sprint
A decision engine for complex teams.
Positioning, workflow design and an AI layer that reduced manual analysis without hiding the evidence.
EXPLORE ↗AI Product / Fixed sprint
A decision engine for complex teams.
Positioning, workflow design and an AI layer that reduced manual analysis without hiding the evidence.
EXPLORE ↗03 / Journal
Journal / Véra + Field Notes
Editorial depth without turning Haum into a publication.
Véra · Column
The winery homepage, block by block.
Read ↗Field Notes · Report
Building a wine boutique's app — in the open.
Read ↗Véra · Column
What a sommelier's judgment teaches product design.
Read ↗